In collaboration with the British Chamber we are excited to bring you this unique event:Understanding the Chinese Social Media Landscape and How To Better Tell Your Story There: The Unique Position of Hong Kong in Social Media Marketing

Hong Kong stands out as a unique global market where an understanding of both Western and Chinese social media platforms is essential for effectively engaging the entire consumer base. This event will explore the implications of this duality for businesses, marketers, and social media strategists.

The event will

- Highlight the necessity of a dual social media strategy in Hong Kong.

- Take a deep dive into the Chinese social media landscape and how to better tell your story there.

- Hear practical tips from a Hong Kong based Instagram influencer who has built her own brand on the platform

- Share case studies demonstrating successful integration of both social media landscapes.

-Highlight the relevancy of Hong Kong as a bridge in the global social media landscape

- Showcase how global brands can leverage specific Chinese platforms, explain the nuances of each platform and the audience they can reach

- The power of influence and UGC. Hear practical tips from a Hong Kong based Instagram influencer who has built her own brand on the platform

- ⁠How to best optimise each platform for what purpose to reach their targeted stakeholder

Supported by the Marketing & Communications Committee​​

Details on how to join will be sent via email by 5:00 PM the day before the webinar.